President Barack Obama clearly wants to encourage the increased production of green fuels and reduce the use of crude oil and fossil fuels. According to Fox News he recently ignored a court ruling about the Environmental Protection Agency’s 2012 production standard for cellulosic biofuels, and stood by the ruling the EPA made just this month to increase the production standard.
In 2012 the production standard was set at 8.7 million gallons. The US Appeals Court for the District of Columbia embarrassed Obama and the EPA by ruling against the requirement of this standard and reportedly reasoning that such a ruling was appropriate be the production standard set by the EPA was not based in sound reason but rather, on wishful thinking.
In response to this ruling, President Obama supports a new biofuel production standard of 14 million gallons for 2013.
Bob Greco, a director at the American Petroleum Institute is quoted as saying to Fox that the “”EPA needs a serious reality check,” [and] the mandate [is] a “stealth tax on gasoline” and an “egregious example of bad public policy.”
Greco has the facts on his side. In 2012 no cellulosic biofuels were produced – none whatsoever. This year there are a few plants going into cellulosic fuel production, and so spokespersons at the EPA believe that their estimate is conservative.
They responded to criticism, and the court ruling that was outright insulting and mocking, by saying that those in opposition to requiring such seemingly high production standards are simply afraid that the oil industry will be replaced.
Considering this situation from a stakeholder model of communication, there are clearly opposing interests from both groups concerning what should be executive policy. In Effective Crisis Communicaiton, Ulmer et. al. clear and effective communication is important when stakeholders perceive that a certain policy or action is inappropriate.
Further, Ulmer et. al. would describe the method of communication being utilized by both the EPA and the White House as blame shifting. There was clearly wrong policy endorsed by Obama’s administration according to the ruling of the US Appeals Court for the District of Columbia. Instead of accepting this ruling, the Obama administration has chosen to move forward with federal mandates that ignore the ruling, and further to belittle those who have an opposing view of things.
“Despite Court Ruling, EPA raises Biofuel Estimate.” Fox News Online. 31 Jan. 2013. Collected from AP. http://www.foxnews.com/politics/2013/01/31/despite-court-ruling-epa-raises-biofuel-estimate/